Client
Cozy Cup
Services
Brand Identity, Logo, and Packaging Design
Year
2024
Helped launch Cozy Cup by leading the development of its brand identity, including creating the company logo, selecting a cohesive color palette, and defining typography to reflect the brand’s warm and comforting mission. Designed initial packaging concepts with a focus on simplicity and emotional connection, aligning with Cozy Cup’s values of healing, safety, and community support. Contributed to the overall visual direction and storytelling behind the brand to ensure consistency across touchpoints.
Designed Cozy Cup’s logo and packaging to embody a sense of warmth, comfort, and emotional healing. The soft, minimalist aesthetic was intentionally chosen to reflect the brand’s mission of supporting women and children affected by abuse. Every design decision—from typography and color palette to layout—was crafted to create a safe, inviting, and thoughtful visual identity that resonates with Cozy Cup’s core values.
Developed the box design for Cozy Cup with a focus on creating a calming, emotionally resonant unboxing experience. The use of gentle tones, clean lines, and subtle detailing was intended to evoke feelings of safety and care. The packaging not only reflects the brand’s commitment to comfort and healing but also serves as a visual representation of Cozy Cup’s dedication to supporting survivors of abuse through every purchase.
Front Panel:
Features the Cozy Cup logo and scent name, designed to immediately convey the brand’s comforting and minimalist aesthetic while creating a calming first impression.
Back Panel:
Includes a clear list of ingredients along with a short description of the high-quality, non-toxic materials used in every candle. Focused on transparency and reinforcing trust in the product’s safety and care.
Right Side Panel (Mission Statement):
Highlights Cozy Cup’s mission to support women and children affected by abuse. This side shares the heart behind the brand and invites customers to be part of the change with every purchase.
Left Side Panel (Icons & Impact):
Showcases key product icons, including burn time, women-owned business, and $1 donated per candle sold. Designed for quick visual impact, this panel connects functionality with social purpose.
